About Us

 First published: 25 January 2025 Last updated: 16 August 2026

Who We Are

Little Money Matters is a personal finance and investing publication for readers in the US and UK who are actively building, managing, or rethinking their portfolios. We cover the decisions retail investors face today — from digital currency and equities to property, impact investing, automated investing, and peer-to-peer lending — with the analytical rigor of a financial newsroom and the practical clarity of a trusted advisor.

We are not a brokerage, robo-advisor, or licensed financial advisory service. We exist to help readers understand their options clearly enough to act on them with confidence.

What We Cover

Little Money Matters organizes its content around six fixed areas of retail investing:

• Digital Currency — cryptocurrency markets, tax treatment, and regulatory developments
• Equity Investing — stocks, index funds, ETFs, and portfolio strategy
• Property Investment — REITs, rental property, and real estate as an asset class
• Impact Investing — ESG and sustainable investing strategies and their trade-offs
• Automated Investing — robo-advisors and algorithm-driven portfolio management
• P2P Lending — peer-to-peer lending platforms, risk, and regulatory oversight

Across every category, we track how interest rate decisions, tax rules, and regulatory shifts in both the United States and United Kingdom affect the choices retail investors actually face — and, where relevant, how those choices compare for readers in Canada and Australia.

Who We Serve

Little Money Matters is written for readers who are close to making an investing decision: opening a new account, comparing platforms, rebalancing a portfolio, or deciding whether a particular asset class or strategy suits them. Our core audience spans first-time investors, retirement savers, landlords, self-employed professionals, and anyone building a portfolio with real money on the line — in both the US and UK markets, with their respective account structures, tax wrappers, and regulators kept distinct rather than blurred together.

Our Editorial Mission

Our mission is to help retail investors make better-informed decisions by combining verified financial data, honest risk disclosure, and cross-market context — without sensationalism, guaranteed-return claims, or promotional bias toward any platform or product.

We aim to educate, compare, and analyze so that readers leave each article equipped to act, whether that means opening an account, running their own numbers, or recognizing that a given opportunity isn't right for them.

Why You Can Trust What We Publish

Little Money Matters is edited by Olukunle Fashina, a certified accountant holding professional credentials from two recognized bodies: the Association of Chartered Certified Accountants (ACCA) and the Association of National Accountants of Nigeria (ANAN, license number 36908). He is also a certified member of the Nigeria Union of Journalists (NUJ, certification ID NUJ/7847/1999).

Reading a fee structure, a fund disclosure, or a regulatory filing correctly is an accounting skill as much as a journalistic one, and Little Money Matters is built on the combination of both.

We are committed to:

• Verifying financial data, rates, and figures against credible, current sources before publication
• Clearly separating fact, analysis, and forward-looking opinion
• Disclosing that our content is general and educational rather than personalized advice
• Correcting errors promptly and transparently when they are identified
• Maintaining editorial independence from platforms, advertisers, and financial products we cover

For more on our research and verification process, see our Editorial Policy. For details on how we handle updates and corrections, see our Corrections/Update Policy.